Snoop Dogg's new clothing line 'Rich & Infamous' will at last launch this hebdomad, at a showcase at the Magic Fashion trade show in Sin City.
The line targets males aged 18-35 and will feature streetwear, accessories and grooming products.
Variety quotes Robert Thorne - the CEO of the Robert Thorne Co. - as locution about the new range: "The Rich & Infamous brand is sculpted from Snoop Dogg's trend-savvy greco-Roman vision".
"For Snoop Dogg, the name represents a brotherhood of sorts -- from presidents to gangsters -- who've been able to endure the burden of gaining wealth at any cost. Garnering equal parts admiration and disdain, these men savour the fruits and relish the spotlight."
Snoop will upgrade the project through his videos, future tours and on forthcoming CD artwork.
More info
